Industry Partner Code of Conduct
The Rules of Engagement for MedTech, Pharma, and Vendors.
The 5 Rules of Engagement
Strict adherence is required to maintain platform access.
The Rule: Zero Visibility into Clinician Profiles.
As a vendor, your profile is public to all clinicians. However, clinician profiles are invisible to you. You cannot search the member directory, view physician bios, or see who is online.
We strictly protect our physicians from "sales surveillance." Clinicians must feel free to browse content in "Stealth Mode" without fear of being tracked or targeted.
The Rule: Strictly Clinician-Initiated Contact.
You are prohibited from sending unsolicited Direct Messages (DMs) or connection requests to clinicians.
You may only engage with a clinician if and when they contact you first (e.g., they message you for a quote, comment on your post, or request a demo).
This ensures that every conversation you have is with a high-intent, qualified lead who actively wants to speak with you.
The Rule: Stay within HealthCare Xchange (HCX).
The HCO (Clinical Operations) and D.O.C. (Physician Lounge) channels are sanctuaries for clinical care and peer support.
Any attempt by a vendor to gain access to these protected zones—or to solicit login credentials from clinicians—will result in immediate account termination.
The Rule: No "Shadow Marketing."
All Industry Partner accounts must be verified and clearly badged with company affiliation.
"Astroturfing" (posing as a generic user or clinician to promote a product anonymously) is strictly prohibited. You must speak as your brand.
The Rule: Never Request or Discuss Patient Data.
HCX is a non-HIPAA environment designed for business, innovation, and educational discussions.
If a clinician begins to share patient-specific details during a chat, you are obligated to stop the conversation immediately and redirect them to their secure internal channels.
Summary of Permissions
Share white papers, FDA updates, and demos in the HCX Feed.
If a clinician comments on your post, you may reply publicly.
You may reply only after a clinician messages you first.
Clinician profiles are invisible to vendors.
"Cold calling" or spamming is prohibited.
Strictly for verified physicians.
Our Promise to Partners
We know these rules are strict. But by respecting them, you gain access to an audience that is actually listening. Because they aren’t being hunted, ClinicianCore physicians remain open, curious, and willing to engage with innovation on their own terms.